Customer Relationship Management Implementation (CRM)

•    Organizing the process of strategic marketing planning.
•    Development of a financial model to evaluate the options of marketing strategies.
•    Building a system of collecting marketing information by line managers (questioning sellers, buyers).
•    CRM setting up (description of the stages of the "selling" process, regulations, staff training, filling the database of potential clients, etc.).
•    Preparation of training program for salespeople (updating training materials).
•    Development of range optimization algorithm.
•    Optimization of pricing (discounts, payment terms).
•    Development of principles of positioning and promotion (based on the study of the needs of target market segments and competitors' offers).
•    Setting goals and objectives of advertising campaign,  media planning.
•    Development of new pos-materials.